Cryptocurrency Market Outlook

by Brian Sewell (1,642 words)

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Don’t count out the cryptocurrency market. Granted, ether and other tokens have recently taken a beating, and the market is down from its all-time highs. But I believe the fundamentals suggest that cryptocurrencies may outperform other asset classes over the long term. Deciding whether — and how much — to allocate to this emerging asset category requires understanding how investor sentiment and fundamentals influence cryptocurrency’s risk/reward profile.

Blockchain Technology and Cryptocurrency

blockchain technology enables peer-to-peer transactions without intermediaries

Blockchain Technology

Blockchain technology enables the secure, peer-to-peer digital exchange of value without need of a trusted third party to authenticate or record the exchange. This new non-intermediated process seeks to offer a cheaper, virtually instantaneous way to engage in transactions, update ledgers, execute contracts, and access databases.


Cryptocurrency represents the first application of blockchain technology. And bitcoin is the first functional blockchain-based cryptocurrency, specializing in financial transactions. 

Currency – A Trusted Agent to Settle Debt Obligations 

Let’s define currency as a trusted agent in a financial system, entrusted to transfer value by settling debt obligations. As Paul Vigna and Michael Casey observe in The Age Of Cryptocurrency, cryptocurrency such as bitcoin proposes to “rearrange the rules of trust,” removing banks, brokers, and governments as intermediaries from that financial system. 

A Bright Adoption Outlook

global adoption can boost the cryptocurrency market value

The quality of a token’s underlying technology can impact its value, both as a transaction medium and as an asset, influencing the cryptocurrency market. Key criteria include a cryptocurrency’s adoption rate, transaction volume, transaction speed, and the quality of its software code, including encryption.

Cryptocurrency’s global adoption rate is estimated at no more than 3.5%1. But long term, I believe higher transaction speeds, new applications, and need in the Developing World for reliable financial payment methods will boost cryptocurrency adoption. Distrust in traditional currencies and failing financial systems, such as in Venezuela and Argentina, could also fuel adoption and support the overall cryptocurrency market.

Cryptocurrency’s Anti-inflation Feature

A central bank can cause inflation of a fiat currency by printing more money

The anti-inflationary characteristic built into a cryptocurrency’s code may also boost adoption rates. This represents a significant advantage over a fiat currency, which a government may devalue through printing money or excessive borrowing. In contrast, a legitimate cryptocurrency limits production of its units. Bitcoin’s code, for example, limits production to 21 million currency units by 2140.

Growing Pains – ScalabilityCryptocurrencies require scalability to grow into a global transaction technology.

Cryptocurrency’s substantial volatility reflects its status and promise as a developing technology. For example, major credit cards and PayPal have “scalability,” which means they can process hundreds, if not thousands, of transactions per second. Bitcoin can currently process only three to seven transactions per second. This has occasionally made bitcoin a victim of its success, sometimes causing bottlenecks, reducing the speed, and raising the cost of   transactions.

Yet the Lightning Network, a “‘second layer’ payment protocol that operates on top of a blockchain…”2, is now being tested to bring bitcoin to scale. If successful, scalability could allow bitcoin to surpass the transaction capacity of  other cryptocurrencies and any other payment method.3 Scalability projects are also in progress for other cryptocurrencies and platforms, such as for ether and Ethereum, through Plasma.

Rising Adoption of Bitcoin

Rising bitcoin adoption as a transaction medium supports the cryptocurrency market as an asset class.

As a payment medium, bitcoin transaction volume is down from its highs. But during more than two years, the technology has experienced an unabated rise in adoption, of 654%4. Some blockchain applications are also integrating bitcoin into their platforms, which could further boost bitcoin adoption and its market value.

Cryptocurrency Investor Sentiment

Investor Psychology

Many bitcoin investors are inexperienced, driven by fear and greed.

Cryptocurrencies can move sharply based on fear or greed rather than on fundamentals. Take bitcoin, with the largest market capitalization of all cryptocurrencies. Many bitcoin investors are Generation-Xers and Millennials, who distrust banks, Wall Street, and governments, and so embrace cryptocurrency’s independence from intermediaries.

Panic Selling

But judging from market movements, many are also inexperienced investors seeking a way to get rich quick. Instead of holding for the long term, many have resorted to panic selling in downturns. Panic selling has caused some investors to miss out on bitcoin’s relatively small number of dramatic up days, and/or to lose money. Selling on fear has also exacerbated the overall cryptocurrency market downturn.

Long-term Investment Outlook


Bitcoin, in my opinion, may have the best opportunity to be a reliable long term cryptocurrency market performer. Bitcoin’s significant first-mover advantage has led to four compelling characteristics:

Bitcoin's robust code contributes to its reliability as a technology.

  • Development of a robust, highly functional software code, including the quality of security and encryption;
  • Market dominance and wider adoption as a cryptocurrency transaction medium;
  • The largest market capitalization;
  • Higher trading liquidity;
  • Risk/reward profile that may appeal to institutional investors.

How Institutional Investment Could Benefit Bitcoin and The Cryptocurrency Market

Though few institutions are invested in cryptocurrency, more institutional investment would represent a key milestone for the sector. In the next twelve months, I expect more institutions to allocate a small proportion of assets to cryptocurrency, driven by its historical lack of correlation to traditional asset classes, including stocks and bonds.

Due to fiduciary duties, many institutional investors will want to minimize risk. Minimizing risk will likely require higher exposure to the top ten cryptocurrencies — over-weighted in the most well-known, stable, and liquid issue, bitcoin. I believe the entrance of a high profile institutional investor in bitcoin, for example, could then attract even more institutional investors and support the overall cryptocurrency market.

Other Cryptocurrencies

I currently favor focusing on the top ten5 cryptocurrencies by market capitalization, over-weighted in bitcoin, which typically is less volatile than other cryptocurrencies. Granted, various tokens outside the top ten have specialized codes aimed at disrupting particular industries, from artificial intelligence to entertainment6, which I think will transform our entire economy. And successfully identifying the few smaller cryptocurrencies that will succeed may significantly enhance returns. But picking those winners, out of over fifteen hundred cryptocurrenciesis easier said than done.

How News Drives Cryptocurrency Volatility


Pundits have proclaimed bitcoin's demise over 300 times.

Various pundits have pronounced bitcoin dead over 300 times since December of 20108. They cite cryptocurrency’s high volatility. They doubt the viability of its payment system, based on open source software code instead of a third party intermediary such as a bank or government. They question that a cryptocurrency merits a high asset price. Such pronouncements themselves have sometimes depressed the cryptocurrency market. But although down nearly 50% YTD, bitcoin has generally remained above $6,000 this year.

regulation protecting consumers and nurturing innovators can support the cryptocurrency market.

Regulatory Factors

Friction between global regulators and cryptocurrency exchanges has periodically depressed prices, due to the technology’s unregulated status and concerns that criminals can misuse cryptocurrency’s anonymity for money laundering and other fraudulent activity9.

Benefits of Regulation

I believe over the long term, the U.S., for example, will implement regulations that protect consumers while nurturing innovation. Striking this balance could add integrity to the cryptocurrency market, boost investor confidence, and encourage institutional investment. SEC approval of a cryptocurrency exchange-traded fund (ETF) would represent a key step toward such comprehensive U.S. regulation. Between September and March, the SEC may well approve what I believe to be the best chance so far for an SEC-approved bitcoin ETF 10. But until or unless countries implement comprehensive rules that protect investors without stifling innovation, I think regulatory uncertainty will remain a key driver of cryptocurrency market volatility.

Initial Coin Offerings (ICO’s)

ICO's may experience a shakeout, but by one measure, most funding goes to legitimate, promising ventures.

Initial Coin Offerings (ICO’s) typically allow companies to raise money by issuing a new digital token to investors in exchange for fiat currency or cryptocurrency such as bitcoin or ether. Hoping the tokens will rise in value with the fortunes of the company, the investor can trade, spend, and use the new tokens within that company-specific blockchain platform. These token holders do not own any equity in the company that they’ve invested in, so the investors have no leverage to make the company fulfill their promises. Though segments of the ICO market may continue to experience substantial returns, if many of these businesses don’t fulfill their promises, I expect the ICO market to experience a shakeout.

ICO Market Analysis

Aaron Brown, however, a former Wall Street financial research executive, opines that most of the actual funds raised for ICO’s have gone to legitimate, promising ventures. Of the approximately $6 billion in ICO funds raised in 201711, he estimates that most of that capital (over $5 billion) funded thirty to forty promising, reputable deals. For the remaining number of ICO’s — at least the roughly 500 deals that each raised one $1 million or more — he estimates that 20% of deals, comprising roughly $500 million in funds raised, went to legitimate ventures. Though roughly 80% of the remainder may have been fraudulent, negligent, or lacking in merit, that comprises roughly $500 million in funds raised, out of the $5 billion total, or scarcely more than 8%12.


Hacking risks raise cryptocurrency market volatility

Hot Wallets

As with any digital medium, including credit cards, a cryptocurrency holder may be vulnerable to a hack. The risk of a hack may be especially high if cryptocurrency holdings are stored for an extended period online in a “hot wallet.” A hot wallet is used for transactions, but is vulnerable to hacking since it’s connected to the internet.


Cryptocurrency exchanges have been notoriously hacked, such as two in South Korea13. But exchange security is improving, as are fraud reimbursement policies and insurance protection options.

51% Attacks

Thieves can wage a “51% attack” to steal money by gaining majority control of a cryptocurrency’s ledger. The high cost14 of perpetrating such a heist against larger tokens such as bitcoin or ethereum reduces their risk of 51% attacks15. Several smaller cryptocurrencies, however, have endured attacks. This underscores both the relatively higher risks of investing in smaller tokens, and the need for all cryptocurrencies to innovate, one of the hallmarks of open source software.

Cryptocurrency’s Investment Suitability

Overweighting in bitcoin relative to the cryptocurrency market may mitigate investment risk.

For high risk-reward asset allocations, I believe that at current prices, bitcoin represents a worthwhile option relative to other asset categories. Although some smaller cryptocurrencies may perform well, I think bitcoin will continue to dominate as a transaction medium, and may represent the most reliable cryptocurrency at its current price.

Appendix – Four Components of Blockchain Technology

Taken together, four components of blockchain technology can transform how the world does business:

A Digital Peer-to-Peer Network

Enables the transfer of value over the Internet.


Provides anonymity for each party in a transaction, through encrypted digital signatures.

Blockchain Database

A transparent, immutable chain of transaction records, or ledgers, arranged in sequential blocks.


A transparent system of fraud prevention, which authenticates a transaction by recording it in a time-stamped numerical code, or “hash.” The hash becomes part of a blockchain, the public chain of transaction records. An attempt to fraudulently “double-spend” even a minuscule amount of value, by tampering with even a single transaction record, would corrupt the entire expanding chain of public records, generating a hash code error, which the network of legitimate users would reject.

Brian SewellBrian Sewell is Founder of Rockwell Trades, a concierge OTC cryptocurrency trading service.

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This material is provided only for general educational purposes and is not investment, legal, tax or professional advice or an offer to buy or sell any assets. Opinions provided herein are exclusively those personal opinions of the author and should not be relied upon in making decisions regarding cryptocurrencies. This material may be inaccurate and there is no requirement that the author update this content or correct it at any time.

1By one estimate, 3.5% of households worldwide have adopted cryptocurrency as a payment method.

2Lightning Network:

3“Why Lightning Network Will finally Help Bitcoin Beat Credit Cards, PayPal.”,

4 “Number of Blockchain wallet users worldwide from 1st quarter 2015 to 1st quarter 2018,”

5Top 100 Cryptocurrencies by Market Capitalization, updated daily,




9Ironically, such uncertainty has created opportunity for cryptocurrency arbitrage and liquidity services. Such businesses help ensure a stable marketplace for buyers and sellers while making a transactional profit on price discrepancies that emerge between an exchange facing regulatory scrutiny and other exchanges.


11Estimates for ICO funds raised in 2017 range from $5.6 to $6.3 billion.;;

12 Aaron Brown, former Head of Financial Research, AQR Capital Management, current instructor in mathematical finance, Courant Institute of Mathematical Sciences, NYU.




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